Cockpit for exhibitors and sponsors
All important information, dates and links at a glance for successful participation
Overview
I. GENERAL INFORMATION
Opening hours | tickets | Travel Info | hotel
II. DATA TRANSMISSION
Logo & company profile | Digital advertisement
III. MARKETING SERVICE
Event logo | Your landing page | Social Media Banner | Web Banner | eMail Banner
IV. VIRTUAL CONFERENCE PLATFORM
V. INFORMATION FOR EXHIBITORS
Your stand | Basic equipment | Further services | Technical guidelines | Exhibits | Stand sketch | Set-up & dismantling times | Logistics & delivery | Loading & unloading options | Storage & Delivery | catering | Stand staffing | Security & Insurance | Commercial activities
I. GENERAL INFORMATION
10th AM Forum 2026 - Conference & Exhibition
Date: Tuesday, March 10 - Wednesday, March 11, 2026
Location: Estrel Congress Center (ECC), Sonnenallee 225, 12057 Berlin, Germany
Organizer: IPM AG
Side Events: [Pre-registration required]
Pre-Networking Event @Adlon Hotel:
March 09, 2026, 18.00 - 22.00 CET
Excursions / AM tours:
March 09, 2026, 14.30 - 17.30 CET
OPENING HOURS
Exhibition:
March 10, 2026, 08.00 - 18.30 CET
11. March 2026, 08.00 - 15.00 CET
Conference program:
10 March 2026, 09.00 - 18.30 CET
11. March 2026, 09.00 - 15.00 CET
Evening reception at the exhibition:
March 10, 2026, 18.30 - 22.00 CET
General & Special Conditions of Participation
Please note our general and special conditions of participation. You can download them here:
All on-site tickets include access to the conference program, the exhibition, full catering and participation in the evening reception on day 1 (subject to prior registration).
There are no special exhibitor passes or service passes for stand personnel or service partners. During set-up and dismantling, you will be granted access on presentation of your business card.
After successful registration, participants will receive a confirmation by e-mail. No physical or electronic tickets will be sent out in advance.
TICKETS
Check-In
Upon arrival, all participants will receive their name badge at the registration desk upon presentation of the QR code, which will be sent by e-mail approximately one week before the event, or by showing their ID card.
The registration counter is open as follows:
March 9, 2026, 17.00 - 20.00 CET[Pre-Check-In]
March 10, 2026, 07.30 - 18.30 CET
11. March 11, 2026, 08.00 - 15.00 CET
Tickets for your team
The number of participants you can register depends on the exhibition or sponsorship package you have booked and is specified in the service description of your contract.
You have received the promotional code for your free tickets by e-mail. Please note that you must register each person individually using the code provided.
Register your free participants via the following link:
Tickets for your guests
We also offer a 30% discount on physical tickets for your visitor invitations.
Please follow the link to our ticket shop www.am-forum.de/tickets and the promotion code AMF26PREMIUM to your guests. The code must be entered in the first step of the registration process in order to receive the discount.
If you are interested, we will be happy to create an individual landing page for your invitations. Please contact us at amf@ipm.ag.
Additional tickets for your team
For additional registrations beyond the free quota included in your package, please use the 30% promotion code AMFASPPLUS26 at www.am-forum.de/tickets
TRAVEL INFO
The Estrel Congress Center is Berlin's premier event venue with nearby public transportation stops and its own underground parking garage.
Address:
Estrel Congress Center (ECC)
Sonnenallee 225
12057 Berlin, Germany
www.estrel.com
HOTEL BOOKING
AM Forum participants receive special conditions.
Please book your room early using the booking link below. We cannot guarantee availability!
Phone +49 30 6831 22522
Reservierung@estrel.com
II. DATA TRANSMISSION
LOGO & COMPANY PROFILE
Please submit these directly after your registration.
This information is required so that your logo can appear on the website and to configure your profile in the virtual event platform .
Required formats:
eps with embedded/path-converted fonts for printing
png, svg or jpg for digital devices
(png or svg format with transparent background preferred)
DIGITAL ADVERTISING
If you have booked an advertisement, please submit it by:
February 11, 2026
Requirements:
Format: 16:9 (at least 1920*1080 pixels)
Color scheme: RGB
Language: English
Quality: high-resolution (at least 150 dpi)
III. MARKETING SERVICE
EVENT LOGOS
Click on the image to download the event logo as a zip file (including transparent versions and eps files).
Landing page for your guests
We can create a landing page with your logo for your visitor invitations (free service).
Use this page to invite your customers and your network - via newsletter, your social media channels or your website.
Your guests can register free of charge virtually or with a 30% discount on physical tickets here
MEDIA KIT
Social media banner
1200x1200px
1200x627px
Web banner tbd
E-mail footer
Click on an image to download all e-mail signatures (zip file).
600x100 px
You can insert your logo in the white field.
IV. VIRTUAL CONFERENCE PLATFORM
The virtual event platform goes online 10 days before the event.
All sponsor and exhibitor packages include a virtual exhibition profile. You will receive your access data by e-mail 10 days before the event.
What you can already prepare today:
Your exhibition stand is initially configured with the details from your company profile (see above). You can already collect further details to expand your profile such as videos, PDFs, banners and prepare your product presentations.
What you should do when the platform is live:
Expand your company profile with videos, PDFs, texts and add your products.
Create your team: Assign members to your virtual company team and complete your personal profile.
Study the list of participants, make contacts and arrange meetings on site or video meetings for the conference days.
During the conference:
Be active and check your incoming leads!
After the conference:
The platform will remain online for 4 weeks after the event
Export your leads before the platform is closed.
The platform includes the following functions:
Livestream of the conference program (main stage) with live questions and polls
Virtual exhibition and search for products
AI-based matchmaking
Chats with other participants
Schedule B2B meetings (video calls or on-site meetings)
Video calls via the platform
Online Speednetworking Sessions
Networking & matchmaking
All participants will have access to the virtual platform. They will be displayed as physical/hybrid or virtual
Accordingly, all participants from your company, e.g. the employees at your stand, automatically receive access to the platform. They can assign them to your company team.
We also recommend adding virtual members to your team, who can then participate in the conference remotely (free of charge).
Virtual team members do not necessarily have to be available around the clock on all conference days. The availability of appointments can be set up individually via the platform.
All members of your team generate leads for your company.
The AI-supported software supports your team in face-to-face networking on site and also connects you with virtual participants.
Generation of leads
Contacts who are interested in your company are displayed on your company's team page. These "live inbound leads" include visitors to your virtual trade fair stand, people interested in your products or your team and, if you have a keynote slot, visitors to your "sponsored session".
In addition, we recommend proactively screening the participant list using the filters and arranging meetings (online and on-site)
Once you have connected with a lead, you can export the contact details after the conference. Depending on which setting the person has selected, you will receive their name, company name, telephone number and email address.
IV. INFORMATION FOR EXHIBITORS
YOUR STAND
The position of your stand and your stand number can be found on the hall plan below.
Please refer to your contract for your stand size. We have provided you with the dimensions (width x depth) separately.
Basic equipment
We provide the booked stand space for each exhibitor including Stand construction as shown (white back and side walls) as well as a screen and power connection. The base side walls are 0.5 m deep.
Furniture, carpeting, lighting and more are not included in the exhibition packages.
Exhibitors can either bring their own equipment or order additional services from our service partners listed below or from a service provider of their choice.
If the exhibitor wishes to bring his own stand construction, this must be notified to the organizer and the commissioned stand constructor cubicworx by 16.02.2026 by 16 February 2026. In addition, the exhibitor must ensure that the Technical Guidelines and the special stand construction regulations are complied with and submit a stand sketch.
Example - 6 sqm stand construction with partition walls (carpet and furniture not included)
Dimensions of the partition wall elements:
2.50 m x 1.00 m (rear wall elements) / 2.50 x 0.5 m (side wall)
You can obtain services for your exhibition stand from our stand construction partner cubicworx:
cubicworx GmbH
cubicworx congress team
kongress@cubicworx.de
Phone +49 351 40752255
SERVICES AROUND YOUR EXHIBITION STAND
Discount prices until: February 16, 2026
Furniture, graphics, lighting
We recommend booking lighting and graphics to enhance your stand!
Deadline for graphic works: February 16, 2026
WiFi, LAN & IT services
Free Wi-Fi (public network) is available in the conference and exhibition area.
High-speed WLAN or a LAN connection for your exhibition stand as well as other communication equipment / IT services can be ordered from cubicworx.
Power supply
The standard power supply (230 V, 3 KW) for your stand is included in the exhibition packages included.
Special power solutions (e.g. higher power or direct current) can be ordered separately from cubicworx.
EXPONATE
Stand cleaning & waste disposal
The Estrel cleans the event area every evening, but without cleaning the stands separately. The exhibitor is responsible for cleaning his stand himself. Cleaning must be completed each day before the start of the event. Experience has shown that the daily basic cleaning by the Estrel is sufficient and additional stand cleaning does not necessarily have to be ordered.
If you require special cleaning solutions, please contact cubicworx.
TECHNICAL GUIDELINES
The technical guidelines of the venue, Estrel Congress Center Berlin.
SUBMISSION OF A STAND SKETCH
If you would like to exhibit larger exhibits, please contact our stand builder cubicworx (kongress@cubicworx.de) and enclose a data sheet for the exhibit (size, weight, special features).
If you neither use the stand construction system included in your package nor book the stand construction via cubicworx, you must send a sketch of your planned stand to our stand builder cubicworx: standplan@cubicworx.de
Closing date:
February 16, 2026
The sketch must contain the following points:
Weight of the overall construction
Weight per point
Type of suspension (e.g. truss, banner)
Height
Neighboring stands incl. stand numbers
Drawing of the aisle areas
Equipment
In addition, we require a view of your stand. On the basis of these documents, we will obtain a building permit for your stand from the Estrel. Otherwise a smooth construction cannot be guaranteed.
Special building regulations
Open stand concepts are generally preferred. If you bring your own stand, the front meter of the stand area may not be closed off with a stand wall, but must be used for high tables, exhibits, etc. The side walls must be shortened accordingly. The side walls must be shortened accordingly. Solutions deviating from this must be agreed with the organizer.
ASSEMBLY & DISASSEMBLY
Set-up times:
March 09, 2026, 15.00 - 20.00 CET
10. March 2026, 07.00 - 08.00 CET
Dismantling times:
March 11, 2025, 15.00 - 20.00 CET
Due to the tight event schedule at the Estrel Congress Center, set-up and dismantling times are very limited. Waiting times and obstructions may occur, especially during set-up. Please take this into account in your planning!
Stand dismantling begins on March 11, 2026, immediately after the end of the event. An earlier start to dismantling is not permitted.
Access, loading & unloading
During set-up and dismantling, exhibitors may exhibitors have access to the exhibition area access to the exhibition area.
Service partners are obliged to present their ID/business card and the order confirmation.
Please inform your stand builders or logisticians if necessary:
Access to the exhibition area is
not possible before 15:00 CET on March 16, 2025.
All delivery and assembly vehicles must be removed from the event site by the end of the set-up period. Vehicles that are still on the event site after these times may be removed by the organizer at the risk and expense of the respective exhibitor.
There are separate entrances for assembly and disassembly entrances to the logistics center. For details, please refer to the overview plan below with important information on the permitted vehicle sizes.
Please refer to the attached map for loading, unloading and parking facilities.
STORAGE & DELIVERY
Official logistics partner
Our official partner for logistics services around your exhibition stand for reliable transportation and storage:
Schenker Deutschland AG
Mike Penkert
Mike.penkert@dbschenker.com
Phone +49 30 3012 995 442
Mobile +49 151 6133 8063
Order deadline: March 03, 2025
Storage of empty crates / containers
The storage of empties of any kind on the stands, in and around the halls is prohibited. The organizer is entitled to remove illegally stored empties at the expense and risk of the exhibitor.
Empty containers can be during the event stored at Schenker during the event.
For the storage of smaller packaging materials that will be reused after the event (e.g. cardboard boxes), please contact the organizer.
Return shipment
Our logistics partner Schenker will also support you after the conference and take care of the return transportation of your equipment. Please arrange your return shipment (for smaller and larger items) directly with the Schenker team. Please understand that we cannot return any equipment.
CATERING & EVENING EVENT
Delivery of small parcels
It is possible to send your own material to the conference. The Estrel Congress Center will store one package per exhibiting company up to a cardboard size of DIN A3 and bring it to your stand during the set-up times.
Deliveries will be accepted from March 04, 2026.
Delivery address:
Estrel Berlin Goods Acceptance
10. AM Forum 2026
Stand - your stand number & company name
Sonnenallee 225
12057 Berlin, GERMANY
Please note that neither the Estrel Congress Center nor IPM AG are liable for damage to the delivered material.
For all other deliveries, we offer you the option of using our logistics partner Schenker Deutschland AG.
STAND OCCUPANCY
Catering including soft drinks, coffee, lunch buffet and coffee breaks will be provided for all participants and exhibitors throughout the event. The catering areas are located within the exhibition to intensify networking.
Bringing your own food and beverages is not permitted without prior approval from the Estrel.
On March 10, 2026, directly after the end of the first conference day, there will be an evening reception with a flying dinner in the exhibition area. Admission is included in the conference ticket. Please register for the evening event when you register.
SECURITY & INSURANCE
Registered exhibitors are obliged to participate in the event and to set up their stand in good time. During the event, especially during breaks, the stand must be properly equipped and manned.
At certain times, e.g. when workshops are taking place, less traffic can be expected in the exhibition area. Therefore, it may not be necessary to be present at your stand at all times. Let your colleagues decide when they want to be present at the stand and when they want to use the conference program.
COMMERCIAL ACTIVITIES
The entrance and exit to the exhibition is controlled by the security service. Please note that the individual stands are not guarded in the evening and at night. Each exhibitor is responsible for the security of his exhibits.
The organizer assumes no liability for objects and valuables brought in by the exhibitor, his employees or agents. Exhibitors are liable for their own stand equipment and exhibits. We recommend adequate insurance cover.
Damage to the conference venue caused by exhibitors or their representatives on the premises, whether to buildings or facilities, will be repaired after the end of the event at the expense of the party responsible.
Commercial activities, the distribution of flyers or the display of advertising posters outside outside the stand are not permitted. Exceptions may be granted by the organizer.
Your contacts
Barbara Weingarten
Senior Conference Manager
+49 511 473147-97
Jennifer Mattes
Sales Manager
+49 511 473147-97